Vehicle decoration is a traditional medium of promotion and advertising that was present in the market long before the introduction of digital printing. Spray-painted vehicles made their first appearance in Athens at least 20 years ago, which confirms the effectiveness of the medium. Today, with modern media and methods we have the ability to depict any topic or product in high definition with true colour and photographic quality. The “moving advertisement”, as this category has been called, is a source of inspiration for imaginative ideas that all of us, to some degree, have had the chance to see on the streets of our cities. That is because it is the only advertisement to pass in front of us while we are sitting stuck in traffic, or using public transport, or walking to our destination. In other words, at a time when we are unsuspecting and open to seeing something different, something original, something that may be amusing, it makes us relax and, of course, we get the message about a new possibility, an innovative product, or a fresh idea. In any case, we have already become used to seeing vehicles, mainly commercial ones, “dressed up”, and many times-maybe unconsciously-in this way we appreciate the prestige or the size of the company from which we consumers buy. Diastasis SA was perhaps the first company to be involved systematically in the decoration of vehicles with adhesive vinyl, for complete or partial cover.
The decoration of vehicles is certainly one of the most creative and impressive applications of digital prints. In this area there are various ways of putting over the message we want. The criterion of choice concerning what to do is the lifespan we want our product to have. In other words, we should know for how long we will need this print on our vehicle. This will lead us to the materials and the way to go. There are two approaches: partial and total cover. At Diastasis SA we will guide you to the right choice. We undertake the design, the adaptation and presentation, the printing and the application of the desired graphics on your vehicles. The lifespan of the materials is from one to ten years.
This is the simplest and most economical solution, without being at all makeshift. This is to be preferred when the colour of our vehicle allows us to project a picture without affecting the “company image”. By choosing a suitable graphic, with simple materials we can provide a really impressive result. Here it should be noted that this approach ensures a longer lifespan, since the materials used are primary-coloured vinyl stickers (monomeric, polymeric, cast), with a lifespan from three to ten years.
This is the most complex and impressive solution, because of the limitless range of colours and images that can be used. It is preferred when the colour of our vehicle does not allow us to project our picture correctly using the “company image”, or in cases of fleets of company vehicles whose colour may vary. The materials are divided into four categories according to the desired duration: short duration monomeric promotional adhesive films, up to one year without guarantee; longer duration polymeric adhesive films, moderately stretchable for fitting to flat or slightly curved surfaces, with a lifespan up to 3 years; and long-life cast adhesive films, highly stretchable, for large, three-dimensional curves, with a lifespan up to 5 years. Finally, there are very specialised materials for specific applications, such as attachment to aeroplanes, ships, and other special surfaces, with a lifetime of seven to ten years.
The lifespan of digital prints depends on the site where they are placed, but also on the weather conditions and the level of environmental pollution. For interior spaces the lifespan reaches five years, while for exterior spaces it is up to three years. For adhesive films the lifespan increases if the prints are over-laminated. Here another lifespan enters the equation-that of the glue. The endurance of the glue, while allowing for safe removal of the material from the surface to which it has been applied, reaches one to seven years, depending on the material. For coloured adhesive films (primary coloured films) this time goes up to three to ten years, according to the material.